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Understanding Affiliate Marketing

Many companies fail when they start out using affiliate marketing. The main reason, misunderstanding how to  attract affiliate marketers to their offer. In this podcast I try to explain the basics behind setting up your affiliate program correctly, and help you understand what an affiliate marketer is really looking for.

Affiliate marketing is not a magic bullet. It is great if you have all of the necessary collateral and system already in place. You will need great landing pages that convert, ads that sell and copy that compels the reader to act. You need to know your keywords and target them effectively. Your on-site SEO also needs to be top notch. What it gains you is the credibility and the relationships of your affiliate marketers. I look at them as commission only sales people with tons of experience in my industry.

Also mentioned in this podcast Innovocus now offers a program where we will set-up and manage your affiliate program with no upfront cost to you. And Commission Junction is there first place I would start if I were just starting out.

Affiliate Marketing reading:

• Super Affiliate Program (slideshare.net)
• More Signs of Performance Marketing / Affiliate Marketing Consolidation (revenews.com)
• Affiliate Marketing – Do You Need A Miracle? Probably Not, But Make Sure You Read This! (wealthyways4you.com)
• 2010 Affiliate Summit AffStat Report Launches at ad:tech San Francisco (prweb.com)
• Affiliate Marketing Tips ? 3 Vital Factors for Affiliate Marketing Success (best-tutorial.net)
• Affiliate Marketing – Your Basic Guide! (ronmedlin.com)
• Revenue Streams Part II – Affiliate Marketing (desperatelyseekingwp.com)

Related Affiliate Marketing articles

• Revenue Streams Part II – Affiliate Marketing (desperatelyseekingwp.com)

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Tags: Affiliate marketing, Affiliate Programs, business, Commission Junction, Landing page, marketing, Online Opportunities, Opportunities