Viral Marketing Formula
The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.
You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.
It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.
Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn't a perfect example but hopefully you get the general concept.
More Viral Marketing Resources
There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:
Here are a few books on the subject that I recommend:
Viral Marketing Related articles:
- New trends marketing guerrilla, viral marketing, social media marketing - Universidad Europea Madrid (slideshare.net)
- Understanding What A Viral Marketing System Is (slideshare.net)
- Viral Marketing (slideshare.net)
- Turn Viral Marketing Ideas Into Profit (mt-soft.com.ar)
- Viral Marketing And How It Will Keep Your Business Alive (entrepreneurideasclub.com)
- How to sow the seeds of a successful viral campaign (memeburn.com)
- Lessons Learned - Viral Marketing (web2.sys-con.com)
- Viral Marketing Costs Real Money These Days (startupprofessionals.com)
- 7 Common Viral Marketing Mistakes To Avoid, To Successfully Promote Your Blog, Product, Or Service (slideshare.net)
- Make A Fantastic Internet Marketing Promotion That Will Drive Unique Visitors To Your Site! (wealthyways4you.com)