Tools such as twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team.
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The success or failure of most start-ups can be determined even before the company is formed, just by looking at the founding team. So how do you create a team that is likely to be successful? First “Know thy self”. Without really knowing yourself, your strengths, your weaknesses and what drives you. You cannot...
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Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect. What it all boils down to is understanding the value you offer your customers, and packaging...
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In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple...
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With the rise of online media over the last decade their has been the death of many traditional media sources. This has put the traditional marketer in a state of confusion, with hundreds of tools and ever changing rules it is a tangled web. Ben and Christian discuss the opportunity this represents to the...
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Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful.
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We tend to surround ourselves with people like us. Most of my close friends are too similar to me. It’s why we are friends. It is also why we aren’t business partners.
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