Online Marketing Tips for the Entrepreneur
Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much of this work. Being a serial entrepreneur myself, I know that even with this advice most of you won't listen 😉 With that knowledge I will now divulge some of the most important online marketing tips you need to know and implement if you want to have any chance at success via the internet.
Here are a few of my favorite Marketing Tips
Online Marketing Tip 1) Social media is your "friend". Never forget that Social Media is about person-to-person activity. You are not speaking as “the company”, but as a person. In any conversation it is important to pay attention in Social Media it is equally important to be a good listener. All companies say they listen to their customers, most actually don't. Let people know that you are listening by engaging them in conversation and responding. Be patient. It takes a long time to develop strong relationships transforming your company, one person at a time. Be opportunistic. Start small with the people who are most passionate about your business by building relationships with existing customers. Be flexible. You never know what’s going to happen so you have to constantly adjust. Be collaborative. Most importantly, be humble. Remember that you are not as powerful as the community at large. If you ever forget this, they will let you know. This sounds more like PR than a marketing tip, and in a sense it is, but online these two things are closely related.
Online Marketing Tip 2) SEO is not just one and done, it is a long term commitment. Search Engine Journal has a great article with 55 SEO tips, read this article now. Here are a few of the easy to remember SEO tips. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page. Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. One of the greatest marketing tips I ever received was to SEO every page as if it was your only one.
Online Marketing Tip 3) Article Marketing is free PR with the potential to create thousands of inbound links to your website. Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on your site with a link back to their site. They publish your article on their site, with a link back to your site. You both have content. You both get high quality links. As simple as this sounds it is one of the more powerful online marketing tips you will find, but it can also be very time consuming to create all of the content for the articles. Article marketing as a concept is quite simple; You write articles. Your articles include a link to your website or to an affiliate page. You submit articles to free online article directories. Other site owners publish YOUR article on their site. People read your articles online and click the link to visit your website.
Online Marketing Tip 4) Give away value with no strings attached. Giving something of value away for free is a great way to attract website visitors. Thanks to the web, distributing freebies is in itself, free. You don't have to spend a dime to pass out freebies left and right. By creating value and giving it away freely you give your audience a reason to share you with their friends and colleagues. Go "viral" with your freebies. Viral strategies allow you to multiply your marketing efforts without actually doing more work. Take that example above. You offer a great freebie like an ebook or tutorial. Now, let others give it away for free at their site too, as an incentive, bonus or just for the heck of it. Why not? It adds value to their offering and it creates more visitors to your site as your freebie spreads. This site is a venue for Innovocus to give away tremendous value with articles and podcasts like this one with all these great Online Marketing tips.
Online Marketing Tip 5) Offer an affiliate program. If the product or service you are promoting is your own, adding an affiliate program to your site is a great "pay for performance only" method of increasing website traffic and in turn sales. It's no wonder that thousands of websites now offer to "share the profits" with their customers. Having a generous affiliate program is one of the fastest ways to increase your online sales with very little or no upfront costs. It is like getting a whole slew of sales people and endorsements without spending a dime. This one marketing tip alone can be the basis for your entire online sales strategy.
I could probably write an entire book full of nothing but online marketing tips. It is a wide and varied topic, much like any other media. In my experience spending you energy on any one area is energy well spent, and will pay off in the end but there is a base from which you must start. No tricks or marketing tips will guarantee success, and some rely on others to work. For example using affiliate marketing or article marketing will matter not in the least if you do not take the time to SEO your landing pages and site thoroughly first. Take the time to research and plan your online marketing endeavours.
Other Online Marketing Tips and Resources
25 Must Read Social Media Marketing Tips
Weekly Online Marketing Tips
Hopefully you find these online marketing tips useful, and please, if you have your own tips or advice to share, leave a comment.