Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much of this work. Being a serial entrepreneur myself, I know that...
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Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World's Greatest Car Salesman. The steps he identifies, unique to the market and opportunity, are easily adapted to most traditional sales channels. This post by Rich is one of the better examples of a good business, sales or...
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Viral marketing is a definable, repeatable and plan-able process that can lead to your online marketing success. In this podcast I go through the formula that defines the creation of a successful viral campaign. It starts with the idea that to be viral certain criteria must be met.
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I'm back, home after spending the last week out of town and away from "the studio". During that week I had a chance to catch up on my reading and listening list. While going through all of the vast array of articles, podcasts and books it struck me that I have not shared with...
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Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales. Creating exclusivity for your product is a major driver...
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In this podcast Andrew Bennett of BenSpark.com and NotAFamousBlogger.com joins Ben and Christian to discuss online self marketing and how to successfully build an online community. Related articles by Zemanta Tip My Hat Tuesday – Andrew Bennett aka @BenSpark (buckdaddyblog.com) The ties that can bind live events to online communities (matei.org) Related Posts Generating...
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Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect. What it all boils down to is understanding the value you offer your customers, and packaging...
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In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple...
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With the rise of online media over the last decade their has been the death of many traditional media sources. This has put the traditional marketer in a state of confusion, with hundreds of tools and ever changing rules it is a tangled web. Ben and Christian discuss the opportunity this represents to the...
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