Entrepreneur, Work Smart, with Murray Smith

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How to Work Smart as an Entrepreneur

Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it is "Brilliant!" you can add my personal endorsement to that. Murray, joins me in a series of podcasts as he describes the lessons he has learned in the last 20 years of being a successful serial entrepreneur and his quest to unlock the secrets to success. This podcast is part of the series with this brilliant and very successful serial entrepreneur.

Entrepreneur Success Plan

In this podcast we talk about how to work smarter not harder and Murray explains many of the tricks he has learned that allow you to change your habits into ones that will lead to your success. His long career as a serial entrepreneur has been marked with a long string of success. He has taken the time to codify this knowledge and experience gained over the years. He shares that with us in these podcasts, but in greater detail in his book "The Answer".

You can enter to win a hardbound copy of "The Answer" by joining Success U today, it is free as always 😉


 

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

Great Resources for the Entrepreneur

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website will have the following Free PDF Downloads for your listeners:

  • Unique Selling Proposition Examples from many industries
  • Client Profile – Match what you want with what your clients want
  • 3 Ways to make money in business
  • Map the Gap – Helping business owners map the distance from where they are to where they want to be
  • How to think like a Business Millionaire – Vision, Focus and Action

Let us know your story as an Entrepreneur, maybe even join us for a podcast to share with the world! You might also be interested in our other posts and podcasts about being an entrepreneur.

Life Lessons – Example of a Success Plan

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Life Lessons - Develop a Success Plan

One of the more important life lessons I have discovered as an entrepreneur is to develop a success plan. Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World's Greatest Car Salesman. The steps he identifies, unique to the market and opportunity, are easily adapted to most traditional sales channels. This post by Rich is one of the better examples of a good business, sales or marketing plan for success that I have come across.

His approach to the car sales experience disaster, that he identifies because of the poor service he received while looking for a new car, is brilliant. The Life Lesson is extraordinarily valuable. In fact it is what we should all strive for when we find that troublesome experience or opportunity in front of us.

He clearly identifies the missing pieces in the sales funnel of his competition and identifies a way to create a strength in his brand from those opportunities.

Recommended books and training about the sales plan and sales cycle:

Platinum Advanced Entrepreneurship Training Library (14 DVDs + 4 Audio CDs and Manuals)

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

The Ultimate Marketing Plan

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Viral Marketing Formula for Success

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Viral Marketing Formula

The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.

You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.

It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.

Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn't a perfect example but hopefully you get the general concept.

More Viral Marketing Resources

There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:

Becoming Viral

Viral Marketing 101

Here are a few books on the subject that I recommend:

Naked Viral Marketing

The Referral Engine: Teaching Your Business to Market Itself

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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Entrepreneur, The Future Now, What Tomorrow?

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entrepreneur disorder

Entrepreneur Disorder?

As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out front. In my opinion this is the most difficult part of being a successful Entrepreneur.

In this podcast we try to come to grips with where technology is heading. With this information how will you keep your business on track? or more importantly, how will you the Entrepreneur make the next big thing, knowing that you cannot predict what tomorrow brings. Many of the technologies we think of as just around the corner, are already here. Are you ready for today, little alone the future?

Mobile Entrepreneur

I will give you a big hint, read the book: Mobile Marketing: Finding Your Customers No Matter Where They Are. You should also consider reading; Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide), Always On: Language in an Online and Mobile World and Mobile Web Design. Do you notice a theme? The future Internet Entrepreneur is in mobile. In fact I would say the current Internet Entrepreneur is already doing mobile, are you? So what does tomorrow bring?

More Entrepreneur articles

You might also want to take a listen to our other Entrepreneur related podcasts.

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Generating Great Unique Content

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A vox pop interview
Image via Wikipedia

The most difficult aspect of running a blog or podcast is generating great, unique content on a regular basis. This issue is the primary reason most bloggers eventually fail. In this podcast I give you several ways to create more ideas than you can handle.

You'd be surprised by the sheer amount of great concepts you have during the day if you just keep tabs on them, and the simplest way to do that is to keep a notebook. In mine I jot down any random thought that seems interesting at the time. I write down magazine articles that I came across, or radio interviews or conversations I have. Just quick notes that remind me later.No need to keep a detailed account of every moment in your life.

Interviews and questions from your audience are also very helpful. In fact this topic is a direct result of a question from one of our listeners. Of course you have to have an audience, already, to get questions from them, but interviews on the other hand, are simply a matter of asking questions of others. It helps to have an existing relationship, but you'd be amazed at how open most people are to being interviewed. Especially when it is on a topic they are selling themselves as an expert on.

Freemind - This is the open source software I mention, that will help you generating and organizing your great content ideas.

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What Would Apple Do?

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We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one particular company that has done it right… Apple.

There are many ways to look at driving your sales and a plethora of tools to use in doing so. Apple is the prime example of a company who has used many of these tools to develop a unique and profitable brand identity with an almost cult like following. How have they done this? We talk about some of the techniques they use, and we found this great post “What Would Apple Do?”.

Here are several more resources for developing your brand:

First Steps to Developing a Brand Identity

Personal Branding 101

Creating a Brand

Creating the Brand: Halo Effect

Creating a Brand on a Budget

In our next podcast we will put the pieces together for you and walk through the process of developing a unique Brand ID and how to drive sales using this new brand.

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Driving Online Sales

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Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales.

Creating exclusivity for your product is a major driver for sales. By creating the sense of urgency you help a prospect come to a decision rather than delaying. Your goal is not to force them into action but to give them an incentive to do so. Exclusivity can be created in several ways, higher price point, limited availability, limited duration, limited quantity.

Here are a few other resources:

Tips for Maximizing Sales

8 Ways to Attract Affiliates

15 Reasons Your Affiliate Campaign is not Working

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Building an Online Community

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In this podcast Andrew Bennett of BenSpark.com and NotAFamousBlogger.com joins Ben and Christian to discuss online self marketing and how to successfully build an online community.

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First Success U Podcast

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Business Model Panel at Podcast Hotel Seattle ...

Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful.

If you have a question you'd like to ask or have a suggested topic for our podcasts feel free to contact us via the contact us form on this site.

We hope these podcasts are useful and thank you for stopping by.

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