Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much of this work. Being a serial entrepreneur myself, I know that...
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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity. It still amazes me how often I find...
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In this podcast the Innovocus team explains the basics of using social media for your business. By creating value for your readers and followers you gain prestige in the community. By doing this you actually create a demand for your expertise. There are a few things you need to understand in regards to social...
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Tools such as twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team.
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There is a direct relationship between good UI design and increased sales. On the flip side, bad design inevitably hurts sales. Pretty obvious if you think about it, but why? Quite simply, good user interface design is primarily about giving the user what the expect, where they expect it in a pleasing way. Doing...
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Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect. What it all boils down to is understanding the value you offer your customers, and packaging...
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In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple...
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With the rise of online media over the last decade their has been the death of many traditional media sources. This has put the traditional marketer in a state of confusion, with hundreds of tools and ever changing rules it is a tangled web. Ben and Christian discuss the opportunity this represents to the...
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