Get It Done or Give up Now

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You will not succeed in your own business if you do not fully commit to your success. You demonstrate your commitment in every action you make. Every minute spent working for someone else, checking out Facebook, watching tv or anything else not related to your enterprise is a minute your competition has to gain an advantage on you. There is no longer 3 months, 6 months or a year to get your product out into the market. you need to get it out into the hands of your customers NOW. Don't wait for perfection, understand that good enough really is. In the end you must make your own success in business and life..

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Social Media Marketing Sucks

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Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best it is a soft sale tool, that is not to say it cannot be part of a holistic solution that radically increases sales. In fact it can be a part of an overall system that is very effective in driving sales. The trick is knowing how to use them.

Most people immediately try pushing a product or service, and end up with no followers or friends. Some try and tweet advertisements. All of them fail for one simple reason. They are not creating value or giving an interesting reason for anyone to care what they are doing.

That is really all Social Media comes down to, be interesting.

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Viral Marketing Podcast

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Street sign which says Business

In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple one to learn if you just understand that all marketing is, is telling people why your product helps them, or adds value to their life. In fact it is the same thing you should of first determined when developing your product.  In one sentence "Why would anyone care?"

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