In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process. Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of...
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Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on this podcast to explain how he identifies your...
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The life of an entrepreneur, is the tale of many triumphs and long hard work. Knowing how to push past the negativity and find your hidden reserve of strength is a valuable tool in your struggles for success. Part 2 of the Podcasts series we are doing with Murray Smith, Co-Author of the best...
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We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one particular company that has done...
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When starting a new business keeping the costs down is the key to your survival. To help with your quest for success we have compiled a short list of software and services that, even though not all are free, they all will help you save money. Zoho has a huge list of software and...
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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity. It still amazes me how often I find...
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Letting the negative things in your life interfere with your potential will stop you from reaching your potential. In other words, stay positive. Let nothing bring you down. It is imperative that you look for the good in all situations. Easier said than done, right? Well in truth whatever you think is true. If...
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Every great invention or idea has run up against the same first roadblock… fear. The would be entrepreneur fears the unknown, fears to possibility of failure and fears the innate risks involved with a new venture. So, what separates the entrepreneur from just some person with a good idea? The successful professional knows the...
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The success or failure of most start-ups can be determined even before the company is formed, just by looking at the founding team. So how do you create a team that is likely to be successful? First “Know thy self”. Without really knowing yourself, your strengths, your weaknesses and what drives you. You cannot...
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