In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process. Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of...
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Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on this podcast to explain how he identifies your...
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Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales. Creating exclusivity for your product is a major driver...
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When starting a new business keeping the costs down is the key to your survival. To help with your quest for success we have compiled a short list of software and services that, even though not all are free, they all will help you save money. Zoho has a huge list of software and...
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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity. It still amazes me how often I find...
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The success or failure of most start-ups can be determined even before the company is formed, just by looking at the founding team. So how do you create a team that is likely to be successful? First “Know thy self”. Without really knowing yourself, your strengths, your weaknesses and what drives you. You cannot...
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