Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much of this work. Being a serial entrepreneur myself, I know that...
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Viral marketing is a definable, repeatable and plan-able process that can lead to your online marketing success. In this podcast I go through the formula that defines the creation of a successful viral campaign. It starts with the idea that to be viral certain criteria must be met.
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We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one particular company that has done...
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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity. It still amazes me how often I find...
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In this podcast the Innovocus team explains the basics of using social media for your business. By creating value for your readers and followers you gain prestige in the community. By doing this you actually create a demand for your expertise. There are a few things you need to understand in regards to social...
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Tools such as twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team.
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Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect. What it all boils down to is understanding the value you offer your customers, and packaging...
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In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple...
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