Entreprenuer Homework and Reading Assignments

In this first in the series, I am recommending two books all of you should read. Learning from the wins and losses of others can shortcut your path to success. And these two books in particular are ripe with suggestions and concepts you need to internalize.

In his book The 4 Hour Workweek Tim Ferris guides us through the path he has taken to cut income production down to the bare essentials. This happens to be one of my all time favorite books dedicated to the life of an entrepreneur. You may not ever reach the goal of "freedom of time and location" but the principals that guided him should still be taken to heart. Read this book, I will talk about concepts from it on a quite regular basis in the entrepreneur podcast.

If you are not familiar with Tim Ferriss you should get to know him, frequent his blog and podcast. The 4-Hour Workweek has spent seven years on The New York Times bestseller list. Tim has been featured by more than 100 media outlets including The New York Times, The Economist, TIME, Forbes, Fortune, Outside, NBC, CBS, ABC, Fox and CNN. He has guest lectured in entrepreneurship at Princeton University since 2003. His popular blog www.fourhourblog.com has 1M+ monthly readers, and his Twitter account @tferriss was selected by Mashable as one of only five "Must-Follow" accounts for entrepreneurs.

 

Most startups fail. But many of those failures are preventable.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty in his must read book, The Lean Startup. They have a mission to penetrate the fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

I love Powell's Books and will support them, you should too.

New Beginnings – Podcast, Entrepreneurship and Opportunities

Many years ago, I started this site, and the subsequent podcast, in association with a new business venture. Over time, success and opportunities overwhelmed my ability to stay on top of Success U, it fell to the wayside. I have always wanted to bring it back, but as weeks turned into months and months into years, the dream faded. It needed a spark, something to give reason to the desire. Recently, that spark has arrived. The old show focused on telling the tales of veteran entrepreneurs. There was a lot to learn, and gain from their/our stories. For me, though, it was a story already told, the tales had run their course. I, always wanted to bring in the hope and desire that represents the beginning of the story instead of focusing on the conclusion. I didn't recognize it at the time, but it had a certain sense of finality. The new show will focus on the newest generation of entrepreneurs. Coaching and guiding ideas from the rough conception to a thriving (hopefully) business. I have my first mentee, who as it happens, will also help produce the show. I will be looking for others, who are looking to begin their own story, and are looking for a seasoned coach to help guide them along the path. If that is you, leave a commentwith a little info on you and maybe we will work together to write your story.

Coming Soon

The podcast is coming back!

It will now be a daily 15-20 minute audio show devoted to new entrepreneurs. I will interview people who have built a solid business from a simple idea. I will share my own secrets to success and explain the failures I learned to avoid along the way.

But I need your help... Use the comment section below to share questions you want answered, ideas you have for a show and topics you would love for me to cover.

There will be video tutorials along the way if the topic needs a dedicated walk-through. The show will always be free and I do not ever share your information. By joining this site you obviously get the opportunity in joining the conversation, but I will also be posting content, I will be sharing solid business ideas and tutorials, templates and forms that will only be available to site members.

How Autoresponders Can Boost Your Sales

Using an autoresponder is a great way to automate your email marketing so you can get the most out of your email business. The value of an autoresponder is it allows you to take your business to the next level as every internet marketer knows. Autoresonders can be used in a variety of ways but there some things you should keep in mind. Contrary to popular opinion, it's not that difficult to use an autoresponder especially once you know what you're doing. Whether you would like to target a niche such as local mobile monopoly bonus or any other specialized niche, it's crucial that you remember the following tips.

You need to decide which solution you should opt for before you start using an autoresponder service. It is highly recommended that you start out subscribing to an autoresponder service rather than hosting it on your server. Managing your own autoresponder can prove to be a headache, especially when you are just getting started. When you subscribe to an autoresponder service such as Aweber or GetResponse, you're basically outsourcing the management part to them for a fee. This is the most effective way to utilize autoresponders, without worrying about having your email being delivered on time or having any bounce backs.

Try seeing for yourself how you would react to the message you intend to send through the autoresponder. Is the message something that will make you want to open the email? Would you delete the email or take whatever action is suggested? As you read these questions to yourself you'll find the answers coming easier when you are motivated to move forward. This is the yardstick that you should be using to measure the effectiveness of your autoresponder messages. If there is anything that needs to be tweaked go ahead and do it. If perhaps you would like to target a specific niche market like sms marketing or any other niche, it's crucial that you remember the following tips.

The last thing to remember is to start out small. You don't have to have hundreds of professionally written email message to deliver to your list even if you're using an autoresponder. What really matters is the kind of value you can deliver to your subscribers and how effectively you create a relationship with them. You can send out a simple two lines motivational/inspirational email to your list and still be able to give value. How you deliver your messages is the key to success with autoresponders, more so than what you deliver. Showing your list that they matter by regularly staying in touch will grab their attention and they'll find it easier to trust you.

You can, as we've seen easily increase the effectiveness of your email marketing campaigns by making good use of an autoresponder.

How Can Joint Ventures Benefit Your Internet Business

If there is one marketing strategy that all top internet marketing experts will recommend, it is joint venture marketing. There are tons of competitive advantages that you will get when you use joint venture marketing. The majority of people do not have any idea about what is possible with Ritoban Chakrabarti, and we really are talking about the range of effects. So then what you simply should do is gather as many details as possible and think about them. You never really realize what can happen should you neglect certain details, criteria and other factors. You will be able to make the best decisions when you are confident you have all you need to know. What follows next are a few matters about the subject that will want to know so you can choose the best alternatives.

Once you become involved in joint ventures you'll forge strong and long lasting relationships with other well known names within your niche. It is widely known that the best way to succeed in business is to begin cultivating contacts and then learning to make the most of those contacts. An added bonus you'll enjoy when partnering up with an established name in your niche is a giant boost in credibility. In any industry you'll be able to find people to partner with as long as you use your brains and are willing to do the work it takes to prove yourself. These few things to consider will make a difference in your information as they relate to Authority Pro. However is that all there is? Not by a long shot - you actually can expand your knowledge greatly, and we will help you. However, you will find them to be of great utility in your research for information. Once your understanding is more complete, then you will feel more confident about the subject. We are not finished, and there are just a couple of very strong recommendations and tips for you.

Create New Contacts : Once you establish a relationship with your joint venture partner, it doesn't stop there. You can use this contact to locate many other possible joint venture partners. It is the smart way to build upon your business. Because your joint venture partner already has confidence in you, it should not be that hard of a situation to deal with. Look for the Hidden Streams: A lot of times you cannot see the potential earning that lie ahead for your business, which greatly impacts its income. But when you create various joint venture partners, you have access to these types of opportunities and can uncover those hidden streams of possible earnings. This not only makes your return on investment to up, but it makes you feel good knowing that you got more from your JV partnership than you anticipated.

You can never get too many leads when you're trying to grow a business and your joint venture gives you plenty of new leads for your arsenal. And the best part is, you'll be able create a huge list of leads within no time. Save Costs: Doing joint ventures will allow you to cut down on business operation costs and give you the much need head start. You can slice your budget for leads and advertising significantly this way. So take a close examination of what is necessary, and then carefully choose the correct Alex Goad points and information that applies. It is easy to find inaccurate and misleading information on the net. Even though many people have the best motives. What is up next really can have an effect on your particular outcomes. Mature Your Email List: It does not matter if you are maintaining a magazine or giving away reports for free, if you are initiating a joint venture, you can get more people to join your list. The greatest benefit of using this strategy is that the leads that you get during this time will be very targeted. Finally, this article lets you see how important joint venture marketing is and why it can help your business no matter what niche you are in.

How To Write SEO Focused Articles

The reason you write; blog posts, website content, or promotional reasons, isn't necessarily important. The bottom line is that if you don't optimize your writing for search engines then you're missing out on a lot of free traffic. There is a lot of money left on the table every day because so many marketers do not make writing SEO focused articles a priority. It takes only a small amount of effort to shift your focus so that you can write articles that get a great deal of attention from search engines. If you like Article marketing it's easy to realize that many new launches such as get fb ads free benefit greatly from this style of marketing.

Long Tail Keywords are a Key Consideration: Any expert at SEO will tell you that targeting long tail keywords and phrases is an absolute must. Long tail keywords are nothing but an extension of the general keywords that you come across, but are a lot more targeted and specific. "Dog training" for instance, has a broad focus but "how to train your dog in a week" is a long tail keyword that really narrows the scope. When you start writing your articles around such keyword phrases, the chances of attracting targeted traffic increase because first of all, there are less competing sites, and secondly, long tail keywords make more sense to the user that's searching using them.

Your Title Should Have Correct Grammar: Search engines lay extra emphasis on the title of a webpage. This is because this is usually the first thing that they see when they are searching for a specific keyword and stumble upon a website.

If your title is wrong grammatically, then it will send the incorrect message to the people who locate your site via the search engines. Even if you do manage to be ranked for this specific keyword, the number of people coming to your site will drop because of your planned mistake. So be certain your title has the correct grammar. Article marketing is in no way , a brand new form of marketing , but it is still extremely effective and new launches such as the Auto Traffic Tycoon Review launch is going to be using it.

Interlace Your Keyword in the Title Effectively: This is because using too many keywords in the title will overwhelm the search engines and they will not know your main keyword phrase. You should use no more than two keywords in your title. When you are writing your title keep the keyword phrase at the top of your thoughts. You should make it short and snappy. Do not create a long title. Because if you do, it won't be fully visible in the search engines. Not only does this article show you how simple it is to write articles that are SEO centered but also why it's so important. Let's face it; when you're putting in so much effort and hard work into writing an article then why not try to satisfy both your readers and the search engines? Taking the time to properly optimize for the search engines means that you'll enjoy traffic from them for years to come. So go ahead, roll up your sleeves and work towards creating articles that are worth it.

If you are just researching Article marketing and want to observe how it may advertise your business a prime example is Auto Traffic Nirvana Bonus.

Obtaining Visitors With Video Sharing Sites

Videos are becoming an important part of the Internet, and a reliable way to distribute information online. Back in the day, sharing videos online was as simple as it is today with the introduction of social media video sharing sites, for example YouTube. Being an Internet marketer, you should realize the value of these video sharing platforms that allow you to reach out to your target audience with a simple video. You are offered this never before chance to leverage video content to direct visitors toward your site, boost your sales, acquire more prospects and increase your Internet business.If you like Video marketing it's easy to realize that a lot of new launches for example Free Traffic Mogul benefit greatly from this kind of marketing.

Keywords in Title: Regardless of what form of videos you mean to upload these video sharing sites, if you even hope to have individuals play them, you will need to be mindful of putting your main keyword in the title of the video. Number one, you want your video to have a high position when people check for it, and number two, when a person locates your video, they should immediately recognize what it's about and if they should go ahead and view it. Your title is the most significant portion of the video and you can't turn your back on it.

Category submission relevance is important to all video marketers although few realize this at first. If you truly want your video found it needs to be in the right category. Not every user uses the search function on these sites; many of them still prefer to browse them by going through the categories.

Otherwise you are wasting your time trying to get people to visit your site.Video marketing is by no means , a new form of marketing , but it is still very powerful and new launches such as the Profit Jackpot launch will be utilizing it.

How fast you get a positive outcome with your videos will depend on many things including your knowledge. People who really are unaware of the specifics involved with video marketing are the ones who usually do not do very well. As with most other things, you have to have reasonable expectations based on your particular situation. How far you will go with video marketing is totally up to you and your efforts. Be consistent in your efforts, practice patience and have a realistic view to find success with video marketing. On the whole, from the aforementioned article we gather how video sharing sites can prove to be ideal techniques for promoting your website or merchandise. The reason why so many marketers fail to leverage video is not because they are promoting the wrong stuff, but it's because they aren't taking the right approach. If you hope to have your videos get targeted views and truly multiple among these sites, then it'll be necessary for you to make them praiseworthy enough by taking the proper steps. The principal providers of these video sharing sites recognize that unless and until you get every tiny factor correct, you'll be unable to get all that you're able to out of your video; so ensure that you are doing the same thing.

If you are just researching Video marketing and wish to observe how it may advertise your business then a prime example is Quickfire profits.

Ways To Help You Get Your Web Promotions Right

The use of technology in business these days is well known and it has proved to be a boon for most businesses in their attempts to explore the global market. Online marketing strategies should include internet marketing as it plays a vital role in dragging the attention of the audiences and also in bringing customers that make use of computer and internet at different point of times and that too from various places all over the world. Thus a lot of web traders are making money out if this internet marketing. Whether you would like to target a niche such as website optimization or any other niche, it's vital that you remember the following tips.

As the competition is increasing day by day many of them are changing their attitude towards this field and not considering it a better place any more. As this is gaining wide importance the competition and expectations is at rise. This can be said to be just a fake opinion given by those who have not been successful as they were lacking in analysis and punctuality.

Hence you will be able to enlarge your business and earn lots of profits by recognizing basic steps. You have an opportunity to trade according to your convenience in web marketing as time is not an issue in this business. As a result there is freedom for people to toil according to their ease from wherever they want at whatever time they feel. But the only thing that matters is how much active you are as lethargic behaviour can lead you to failure. The thought of delay in work should be avoided because it may be a problem later. Delaying work for over a period of time will make it more tedious and by this you will end up in a huge confusion. It is very important to see to it that you not only make correct time allocation for work but also follow a good work time table.

There are a lot of things that you need to keep a tab on, creating effective and workable preparation schemes is surely one of them. Knowing the way in which things are to be done while internet marketing is also very important. All the work you do without following a systematic pattern can become of no use at the end of the project. To keep your self away from all kind of loses see to it that you have a good plan of action at your disposal which is has correct and timely execution. Regardless of whether you want to target a specific niche market such as best online marketing or virtually any other specialized niche, it's crucial that you remember the following tips.

You can not rely on destiny in web marketing as all you need is working on time. Also patience is one thing which is required to be inbuilt in you in order to get your desired result. The more you are willing to sacrifice and dedicate yourself to the field, higher are the chances that you will enjoy the success with online marketing. Initially you may not be able to see the flow of cash but with the passing time you will realize that there is a lot of cash involvement. All of this can be attained with simple but effective steps that need to be continued with over a period of time that you plan and allot.

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Determining The Right Price For Your Product Or Service

Top marketers are constantly tweaking, testing, and making adjustments to the prices of their products. Price is one of the important factors involved in how well any given product or service is converted into sales. There are some important considerations you must take into account when deciding on the price point for the products and or services you intend to sell. Get your price right from the start with these three simple but highly effective tips. Whether you want to sell a product in the franchise a business niche or any other niche, you will have to make sure you price it right.

Compare the prices your competitors charge for their own products. You'll learn to spot which products are overpriced, which are underpriced, and why they chose that price range.

Unless you know what their prices are like, you'll find it very difficult to set the right prices for your own products. If you notice a similar product to yours that is overpriced, you can offer your product at a more competitive price and advertise it as being better value for money. Alternatively, if you recognize a product that is underpriced, you can raise your price and offer better value instead. Charging a little more won't hurt your business, as you'll find that people will happily pay higher prices for better quality. So market research is always helpful, especially when it comes down to the price. Always monitor new competitors entering your niche. The Internet is rife with marketers seeking to cash in on lucrative niches. You have to keep an out for anyone that's launching out a product because you obviously don't want their price to affect your sales. It's easy to do this with a simply Google Alert or even by subscribing to your competitor's newsletter or blog to help keep you up to date on their offers. But again, remember that competition is a good thing, it helps you improve, so don't stop innovating. For example, if your product is about franchise sales consultants then use your sales copy to show your prospects that the price you have for the product is justified.

Last but not the least; keep an eye on the competition and find what kind of special deals/discounts they are having and on which days. This will give you a clearer idea as to how you can give a better deal to your potential customers. When you stay up to date with your competitors you can keep up with what strategies they're employing to keep business afloat. The idea is to understand their strategy and use it to enhance exposure to your own product. You don't want your competition gaining an edge over you, so don't ignore this tip and be sure you offer better value than they do.

In conclusion, this article shows how being diligent about watching the simple things can help to determine the right price to charge for your product. While there are multiple reasons why your conversions might drop, you can help reduce the impact of some of these by working on your pricing model to reflect real value. Go ahead and test the tips that we discussed here, you'll be surprised at the results.

Great Tips About Viral Marketing You Can Put To Use Right Now

The general public has heard many marketing terms; however, ‘viral marketing’ is not one of them -upon hearing it, many people conjure up their own meaning to it. It really is not that hard to understand. Simple viral marketing was the impetus for the growth of Hotmail.com and the phrase was coined by the investors who reaped the benefits of this new marketing technique. This kind of marketing amounts to word-of-mouth, on a larger scale of course. There are various means by which you can begin to employ viral marketing on the Internet, such as message forums, blogging and social networking websites. Instead of making all the conventional steps towards promoting your business, word-of-mouth promotion can be used to accomplish several distinct goals:

The key to a good viral marketing campaign is an ad that will ripple outwards and broadcast your product or service to new potential customers that you may not have otherwise found. And the best part about this could be that your one time viral marketing set up may yield results for a long time to come, without you doing anything. Everyone wins with this strategy – your customers will be able to enjoy your products and you’ll receive the type of coverage usually reserved for the big guys. In order to be successful, you have to be careful when launching your campaign, and figuring out just how effective it will be to your audience. People naturally want to share with others what they find to be useful to themselves. It’s this tendency to share that you need to take advantage of.

1. Do not confuse viral marketing with your run of the mill marketing schemes. Try not to compare the two. The further removed you are from “traditional,” the quicker people are willing to buy your product or service. To put it another way, you have to be thinking outside of the box. You are not looking to simply get your product exposed, you want people to relate with the story behind it. Your goal is to give out information and ideas that people will tend to remember and use. The regular advertising medium doesn’t follow this path. You are trying to establish a relationship with the people who are interested in your services or products, and that is what viral marketing is designed to do. By establishing a strong emotional connection, you’ll push the most important factor that drives people. They will want to tell others and feel the need to get others interested in it as well. It may be slow at first, but it will build up and allow you to reap major rewards over time. Whether you want to target a specific niche market such as get more traffic or virtually any other specialized niche, it's crucial that you remember the following tips.

Tip #2) Viral marketing supports getting the word to spread by itself; it’s still up to you to establish the process by use of some other marketing mediums. In other words, in order to make viral marketing work for you and gain that momentum, you have to involve other types of marketing forms, so that you not only start the buzz but keep it going. These other mediums could range from Television to Radio or any other forms of online marketing strategies. One idea is to get your message out to some well-known bloggers. They write a post reviewing your product and the word-of-mouth efforts begin. There are major blogs with thousands of readers in almost every market you can think of. You can really benefit from these unique marketing strategies. Let people discover your product and give them a reason to spread your campaign. This is what can happen when you’re tapping into various marketing options to increase the buzz about your business. Regardless of whether you want to target a specific niche market such as viral marketing ideas or virtually any other specialized niche, it's crucial that you remember the following tips.

Tip # 3 – A choice of online marketers is a pdf report or a viral ebook. Simple distribution of a free, high quality ebook or pdf report is a good option for advertising your product. Inform your customers that this book or report can be shown to anyone openly, so that they’ll be inclined to spread the word. Presenting information in this manner gives it the appearance of a privilege and encourages people to share it on your behalf.

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