Building a Successful Start-up Team


The success or failure of most start-ups can be determined even before the company is formed, just by looking at the founding team. So how do you create a team that is likely to be successful?

Young smiling business people isolated on white
First "Know thy self". Without really knowing yourself, your strengths, your weaknesses and what drives you. You cannot hope to build a team that will motivate, encourage and strengthen your short-comings.
There are a great many tools for "defining" personality types such as the Jung Myers Briggs, Kiersey and the EQ. Each of these have their strengths and weaknesses. And they all do a good enough job for what you need.
Determine where you fit and find people that are strong where you are weak.
To use Basketball as an analogy, if you are a great Center, building a team full of other centers will not be as strong as a team made up of a Center, a couple of Guards and a couple of Forwards. And the best team will have great players at all positions.
You cannot be the master of all trades, bu from time to time you might need to be everything from Chief Cook to Bottle Washer. When I build a team I look for well rounded people that can handle multiple jobs but who are expert at one.
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Becoming Viral Podcast


Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect.

What it all boils down to is understanding the value you offer your customers, and packaging that in such a way as to motivate them to tell others about you.

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Viral Marketing Podcast

Street sign which says Business

In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple one to learn if you just understand that all marketing is, is telling people why your product helps them, or adds value to their life. In fact it is the same thing you should of first determined when developing your product.  In one sentence "Why would anyone care?"

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The Online Marketing Mess

Team leaders business concept with people on c...

With the rise of online media over the last decade their has been the death of many traditional media sources. This has put the traditional marketer in a state of confusion, with hundreds of tools and ever changing rules it is a tangled web.

Ben and Christian discuss the opportunity this represents to the well informed and savvy new media marketer.

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First Success U Podcast

Business Model Panel at Podcast Hotel Seattle ...

Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful.

If you have a question you'd like to ask or have a suggested topic for our podcasts feel free to contact us via the contact us form on this site.

We hope these podcasts are useful and thank you for stopping by.

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Know Your Faults

I hate to be put into a box. Being categorized, labeled and predefined , not my thing. Which is precisely what every personality profile I have ever taken says.

I thrive on change, and solving problems. I love to look at products and try to make them better, to look at a process and make it more efficient or a challenge and find the solution.

Innovator, Inventor, these are words I like to self ascribe. And most people would agree. Nothing wrong with that, right?

So am I Mr. Wonderful, perfect? NO, in-fact I am far from it.

It is easy for most people to find their strengths. We tend to gravitate towards situations and roles they are best used.  Very few of us search out our failings.

And here is the clincher, to be successful it is possibly more important to know your faults.

Why? For me, knowing that I have trouble staying with a project long term, allowed me to seek out business partners who have this ability as a strength. And knowing that I trust people, has made me use the opinion of those people who I know are great at reading others.

So it allows you to build your team with those that compliment you.

We tend to surround ourselves with people like us. Most of my close friends are too similar to me. It’s why we are friends. It is also why we aren’t business partners.

Great seemingly obvious life lesson, find a weakness, and strengthen it.

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